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The trades are changing fast.

A new ServiceTitan report shows how homeowners are changing the way they hire, communicate, and pay contractors.

Women are taking the lead on home improvement decisions. Younger buyers are driving demand for upgrades. And the next generation of customers is more digital, more diverse, and more demanding than ever.

But what does that mean for roofers and remodelers right now? Who’s really spending the money—and what are they looking for when they hire?

Dmitry breaks it all down in this week’s Roofing News. Watch the full video to see the data—and what it means for your business.

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